Influencer Whitelisting?
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Yes! We know how you must be feeling with all the updates that are actually meant to be helpful but end up downgrading your site rankings and performance :/
🤯Want to offer seasonal SKUs without the upfront costs?
💁♂️Licensing at ease
🕊Twitter spotlights brand communities
💯Google completes the latest update rollouts
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💁♂️LICENSING AT EASE
With users' increasing reliance on influencers' suggestions, the need for influencer marketing in your marketing plan is a no-brainer.
The above phenomenon is most common and effective on TikTok! Especially since the introduction and growth of Spark Ads. Thus planning your Influencer strategy according to the platform’s best practices is a necessity.
From finding the right influencers to partnering up with them and generating the right content and whitelisting it for full leverage on the platform, things can get tricky. Now while we have discussed the first part of finding the right influencers and generating the right content, in our previous editions, the challenge we’ll overcome today is whitelisting content effectively without the need for intermediate agencies that can cost you quite a bit.
So here are the steps to a successful whitelist campaign on TikTok:
1️⃣Influencer Collaboration
The first thing you need to do is find and collaborate with the right influencers to make sure your content is effective for the influencer’s individual audiences that match your target customer base.
To make these collaborations easier you can use platforms like Insense. They allow you to pick influencers that are right for your brand by helping you :
✅ Shortlist them according to your campaign briefs
✅ Send collaboration requests
✅ Assisting in content planning according to each influencer’s niche
✅Generating the content from these influencers
✅ Assist you in whitelisting the content across all channels
Above is the exact process used by Blissy (a lifestyle brand) to create more than 345 Creative assets that were used across 136 different Ad campaigns in 60 days on a 15K Ad budget. Book your free demo today to start your amazing journey
2️⃣Shortlist Final Promotional Content Pieces
This is an important step and involves looking at all the metrics generated by every influencer's individual posts. This helps you boil down to the list of videos most likely to work.
Consider these options to help you decide:
Good engagement for recent organic content
Viral postings made by creators
Videos showcasing your most recent offerings or promotions
View counts can alert you to potentially powerful advertisements. You may also get in touch with the creators to find out which of their branded posts have been doing particularly well lately. These are particularly important when it comes to TikTok because whitelisting users on TikTok does not grant you full access to their account assets, in contrast to Instagram. In other words, before continuing, you do need to indicate the video you want to promote.
3️⃣Enabling ad authorization (The actual licensing)
Creators must now provide permission for the brand's account to utilize their material. Additionally, they must provide you with a special code for the video you wish to advertise.
If your influencer has worked with brands in the past, chances are good that they will be familiar with the process.
Don't worry if it isn't. Simply go to your TikTok account settings for creators. After that:
Turn on "Ad Settings" under "Creator Tools" and "Ad permission" (this prompts the creator to authorize content for promotion)
Select a window of time and then select "Authorize."
A video code will also be available for artists to post on this screen. In order to obtain the code from the creators, you will need to collaborate. Email or DM can be used for this.
A confused mix of numbers, letters, and special characters are exactly how your code should seem. The creator's part in the whitelisting process is currently complete once you have access to the video code.
From this point forward, you are in charge. Now that you have the video code, here is what to do next:
Access the TikTok Ads Manager.
Choose "Assets" in the top bar, followed by "Spark Ad postings" on the left.
The "Apply for Authorization" button should be clicked in the center of the screen.
The video code from your influencer should be pasted here. If you have it, enter the code into the search field to continue.
A preview will show up if the code is valid and the video is good. Additionally, you'll get some information about your whitelisted video, including its duration and resolution. Click "Confirm" after that.
You'll be directed to start creating your Spark Ad after you've received authorization confirmation.
4️⃣Audience Setup
You will now complete the precise information for your advertising campaign. This comprises your target market, spending limit, and goals.
We won't go into too much detail because everything mentioned above depends on your particular business.
Use "Simplified Mode" for quick ad production if you're new to TikTok. On the other hand, the "Custom Mode" option offers a more involved development procedure for customizing your adverts.
You'll know you're almost done when you see the "Identity" and "Ad Details" parts of the ad creation page!
5️⃣Final Video submission
You will do this to connect your creator's video with your advertisement.
Check the box next to "Use TikTok account to send Spark advertisements" under "Identity."
Select "Ad format" under "Ad Details," then choose your creative ("Single video").
"Use other approved account or post" should be chosen.
Your creator's account should appear; click on their name.
Choosing "TikTok Post".
After that, you'll be asked to browse the author's approved material. Locate the video you have whitelisted, pick it, and then click "Confirm."
You ought to see a demonstration of your Spark Ad! From here, depending on your campaign, you may adjust the specifics of your creatives, captions, and targeting. When everything is ready, press "Submit."
6️⃣Set metrics to assess progress
Building creative collaborations consume more than half of the marketing spending of over 15% of firms. Therefore, how well you estimate your advertising ROI and optimize your plan to obtain the most value for your money will ultimately determine the success of your whitelisting efforts.
Although there is no one method that works for everyone, you may identify pertinent key performance indicators that are in line with your campaign goals. The ability to evaluate impressions, engagement, and clicks using the influencer's in-app insights is advantageous in this case.
Then you can cross-reference your data using a service like Google Analytics to gain other important information like conversions, traffic, and traffic-to-conversion ratio.
Listed below are metrics for your whitelisted advertisements that are related to popular objectives:
First-party data: Collect first-party data through every influencer’s campaign and use it for future campaigns.
Content Strategy: You can assess the best strategies that are working for your audiences, thus going all out with which perspective of the brands’ promotion resonates with the majority of the audiences.
Product/Service: By testing different products and services with different influencers you can also find out which products are working the best and bring out better experiences for the others, with variants for what works.
Platform Insights: These are all the generic insights that help you build your strategy further. Including Awareness, Reach, Likes and engagement, etc.
So go ahead and get your whitelisted campaign started with the leverage of niche influencers making greater goals, much easier to achieve.
🕊TWITTER SPOTLIGHTS BRAND COMMUNITIES
With a new Community display option for professional accounts that are currently being tested internally, Twitter hopes to persuade more businesses and artists to create communities on the app.
Twitter is experimenting with a new Professional Profile option that would let you put a particular community front and center on your Twitter presence, as you can see in this sample provided by app researcher Alessandro Paluzzi below
This might increase the usefulness of Twitter Communities in your process and encourage more individuals to participate in your more exclusive, topic-aligned Twitter discussion.
All users now have access to Twitter's Professional Profiles, which give brands and creators access to a variety of extra profile display options. These options include business category notation, location listing (for brands with physical stores or presences), additional contact information options, and more.
Additionally, Twitter is developing customizable 'Link' display options that would let you select from a variety of pre-set CTAs that would then be shown in a large button on your profile page.
In order to encourage more businesses to concentrate on their Twitter presence, Twitter has been working to expand its Professional Account options. Ideally, this will enable them to become more active on the platform and increase their reliance on it as a means of connecting with their target audience.
It would also help Twitter better market its Communities option as a connecting tool and another opportunity for companies, in particular, to establish a more focused, engaged audience in the app. Adding a community highlight display might be another step along this route.
So let’s wait and see how much better can these new options get :)
💯GOOGLE COMPLETES LATEST UPDATE ROLLOUTS
On September 12, the September 2022 core update first became available. A week later, on September 20, the revised product review became live.
On September 26, both upgrades were finished rolling out, which is great if you want to quickly evaluate their effects.
It's time to examine your website's rankings and traffic patterns in order to evaluate the impact of the adjustments. If there are any lasting and major changes, one or both upgrades are probably to blame. All search results are subject to Google's fundamental modifications, which have the ability to impact whole websites.
The core upgrades don't concentrate as much on particular problems as they do on the website's general relevance and that can include elements like page usability and advertisements, but ultimately it refers to the entire website.
In light of this, alterations in the search positions of the vast majority of the pages on your website show that you were impacted by the main upgrade. For the product reviews update effects, it’s possible you’re affected by them if your review page rankings alone are affected.
That’s all for the latest update rollouts, now check out how good or bad is the impact on your website!
NEWS UP
📝TikTok announces a huge increase in its video descriptions as it leans into Discovery
👾Walmart aims to shift Gen Z perceptions with expansive Roblox play
💁♂️OG App promises you an ad-free Instagram feed
⚖️Facebook users sue Meta, accusing the company of tracking on iOS through a loophole
🖇️Instagram Stories under 60 seconds are no longer broken up into clips
QUICK BITES
💰How to capitalize on viral TikTok trends for better ROAS? Get your guide now
🤯How To create awesome Meta Descriptions
📈9 tips and tricks to increase your YouTube Engagement Rate
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